Blogger’s fresh new look

(Cross-posted from Blogger Buzz)

As you may have heard, things are starting to look a little different across many Google products—and today, Blogger is the next product to get a makeover.

It’s been a few years since we made major updates to Blogger’s look and feel, and there’s a lot more to these changes than just shiny new graphics. We’ve rewritten the entire editing and management experience from scratch so it’s faster and more efficient for you—and easier for us to update and improve over time.

Throughout the design process, we conducted user interviews to help identify how to make Blogger even easier and more enjoyable to use. We also watched users try our new interface and made many refinements based on their feedback.

A streamlined blogging experience
Whether you’re on a dashboard or settings page of blogger.com, you can always create or edit posts with just one click at the top of the screen. Additionally, the post editor has been expanded and simplified to give you a larger canvas for drafting and previewing your work.

Monitor and grow your audience at a glance
In the new “Overview” section of your dashboard, you’ll be able to quickly get a pulse for how people are reacting to your blog with a graph of your most recent traffic numbers, comment activity and follower counts. For extra guidance and inspiration, you’ll also find a list of helpful links, a feed of Blogger updates and a showcase of other blogs you may find interesting.

Opt in now
Starting today, we’ll gradually let all bloggers choose to turn on the new UI, so your Blogger experience won’t be updated until you enable it. Over the next few days, keep an eye out for a pop-up announcement on your dashboard with instructions on how to get started, and check out this Blogger Help Center page to learn more about what’s changed.

If you have suggestions or feedback about the new look, click the gear icon in the top right of the navigation bar and select “Send Feedback.”

We’re working hard to fundamentally revamp and improve the Blogger experience from the ground up, and we hope you enjoy the first in a series of major updates that are on their way in the coming months.

Posted by Chang Kim, Product Manager, Blogger

Taking cars off the road with our transportation programs

This is the third in a short series of posts and videos spotlighting our efforts to make Google greener. In this post, we give you a glimpse at how our transportation programs help Googlers get to work while leaving their cars at home. -Ed.

Commuting to work without driving, meeting with someone on another continent without flying and riding cars without gasoline? It’s not a futuristic dream, but a way of life at Google. We support and encourage carbon-free commuting because it’s a vital part of our longstanding commitment to sustainability.

We help take cars off of the road—not quite like the Hulk, but we are green. Back in 2004, one motivated Googler started a vanpool that ran from San Francisco to Mountain View as a 20 percent project. As demand grew, the program morphed into what is now one of the largest corporate shuttle services in the country. Today, up to a third of employees ride the GBus shuttles throughout our Bay Area offices five days a week—that’s more than 3,500 daily riders, or 7,000 one-way car trips avoided each day.



Beyond the convenience and comfort that our shuttle rides offer—of which I’m reminded during my daily 35-mile commute from Alameda to Mountain View—they’re also environmentally friendly. Our shuttles have the cleanest diesel engines ever built and run on 5 percent bio-diesel, so they’re partly powered by renewable resources that help reduce our carbon footprint. In fact, we’re the first and largest company with a corporate transportation fleet using engines that meet the Environmental Protection Agency’s 2010 emission standards.

Not only do we encourage self-powered commuting, we reward it. Googlers earn credits each time they get to work via alternative (non-engine) means—by bike, foot, skateboard or kayak. These credits are then translated into a dollar amount that gets donated—$100 for every 20 days of participation—to the Googler’s charity of choice. This year, 56 offices also participated in “Bike to Work Day,” with more than 2,500 Googlers who biked to work worldwide. The annual celebration is meant to reward daily cyclists as well as introduce many new riders to biking.

The green life doesn’t stop once Googlers get to work. In Mountain View, our GBike system distributes about 1,000 bikes across the campus that Googlers can pick up whenever they have to get to another building. For longer distances and off-campus trips, we have the GFleet, our electric vehicle car share program, and our on-campus taxi service GRide. We're also installing hundreds of electric vehicle charging stations throughout several of our offices, making it easy for Googlers to charge up their own electric cars for free at work. If Googlers need to chat with their colleagues in other cities or continents they can use video conferencing technology, which cuts down on potential air travel.

In total, the combination of the GFleet and our shuttles result in net annual savings of more than 5,400 metric tons of CO2. That's like taking over 2,000 cars off the road every day, or avoiding 14 million vehicle miles every year. With the help of Googlers, we’ll continue powering the wheels of sustainable transit innovation.

Posted by Kevin Mathy, Transportation Manager

Using technology in crisis preparedness

(Cross-posted from the Google.org Blog)

In many ways, the arrival of Hurricane Irene last week drove home the importance of National Preparedness Month, an effort from the FEMA Ready campaign to encourage Americans to take steps to prepare for emergencies throughout the year. With people relying on the Internet worldwide, it’s not surprising that Google search data and a recently released American Red Cross survey show that people turn to online resources and tools for information and communication during major crises. First responders, who provide services in the aftermath of disasters, are also finding Internet and cloud-based tools and information useful—for improving their understanding of a situation, collaborating with each other and communicating with the public.

Today, in preparation for September’s National Preparedness Month, our Crisis Response team is introducing a new Google Crisis Preparedness website with information and educational tools on using technology to prepare for crises. On the site, you can see how individuals and organizations have used technology during crises in the past, including how two girls located their grandfather after the Japan earthquake and tsunami in March of this year and how Americorps tracked volunteers during the tornadoes in Joplin, Missouri in May of this year. There’s a section for responders with information on using Google tools in crises, such as collaborating efficiently using Google Docs, Spreadsheets and Sites, visualizing the disaster-related information with Google My Maps and Google Earth, and more.



Also, you can access a new public preparedness web resource launching today: Get Tech Ready, developed as a collaboration between FEMA, the American Red Cross, the Ad Council and Google Crisis Response. There, you’ll find tips on using technology to prepare for, adapt to and recover from disasters, for example:

• Learn how to send updates via text and internet from your mobile phone in case voice communications are not available
• Store your important documents in the cloud so they can be accessed from anywhere or in a secure and remote area such as a flash or jump drive that you can keep readily available
• Create an Emergency Information Document using this Ready.gov Emergency Plan Google Docs Template, or by downloading it to record and share your emergency plans and access them from anywhere

We encourage you to take a moment now to see how simple, easy-to-use and readily-available technology tools can help you prepare for a crisis. You’ll be more comfortable using these tools in the event of a disaster if you’ve already tried them out—and even integrated them into your daily life.

Posted by Nigel Snoad, Crisis Response Product Manager

Free calls home from Gmail for all U.S. service members

(Cross-posted from the Gmail Blog)

We understand that it’s not always easy or affordable for our troops serving overseas to call friends and family at home, so starting today we’re making it completely free for all uniformed military personnel with valid United States Military (.mil) email addresses to call the United States, right from Gmail.

There are two easy steps to enable free calling from Gmail (detailed instructions):

1. Add your valid .mil email address to your Google Account
   
2. Click on the Call phone link at the top of the Gmail chat roster and install the voice and video Gmail plugin if you haven’t already.

And don’t forget that for friends and family at home in the U.S., calling troops abroad is as little as $.02/minute. 

Similar to free calling within the U.S., free calling to the U.S. for service members will be available for at least the rest of 2011. 

We recognize and appreciate the sacrifices U.S. troops make when they serve abroad, and we’re proud to help make it a little bit easier for them to stay connected and hear a familiar voice.

Posted by Ilya Frank, Senior Software Engineer

Music Tuesday: Fresh faces, Burning Man’s musical side and more

Summer’s drawing to a close, but there’s still time to discover a new summer anthem. Perhaps it’s a tune from Cults, the indie-popsters Noisey profiled last week on youtube.com/music. Or perhaps you’ll find your summer song in one of this week’s featured playlists.



Fresh Faces: August

Every month, we feature a handful of newly-signed music partners on YouTube’s homepage. This month, the pickings were so rich we couldn’t narrow it down to just four, so we chose six artists to feature, and they’re an inspiring group that spans the gamut, from a sixteen-year-old emcee from New Jersey who’s sworn off cursing to J Dilla protege and former Slum Village member Elzhi. Add a few jazzy singer-songwriters into the mix and there’s something for everyone.







Burning Man Survival Kit

The annual art festival takes place in Nevada Black Rock Desert this week. And while the event’s official focus is art -- kinetic, sculptural and frequently fire-breathing -- it’s also a premier gathering spot for fans of electronic music. Soundsystems on the “playa” vie with each other, putting on all-night raves that host cutting-edge deejays as well as some of the business’ biggest names. We’ve assembled a playlist of some sounds you might hear if you were there.







James Blake and Bon Iver: Fall Creek Boys Choir

Dubstep’s errant child and indie’s golden son have teamed up for an EP that releases later this year. They’ve dropped the first song from it on YouTube, and it’s a mysterious and spacious experiment in sound...just as we expected.







Sarah Bardeen, Music Community Manager, recently watched “Pigeon John ‘The Bomb.’”

Reflections on September 11 - Share Your Story

The worst terrorist attack ever on U.S. soil took place ten years ago next month. The tragic events of September 11, 2001 affected the lives of millions of people, not only in New York, Washington D.C. and Pennsylvania, but around the world.



Working with The New York Times, we’re marking the 10th anniversary of 9/11 with a dedicated YouTube channel, featuring special content from the New York Times, archived news broadcasts from September 2001, and your own personal stories and tributes. We hope this channel will provide an enduring record of what took place on that day.



We’re asking you to share with us:

• Your strongest memory of that day or that time period
• How 9/11 changed you, and how you believe it changed America
• What you lost — or gained -- because of 9/11

Make a video answering any of these questions and submit it to youtube.com/September11. A selection of your videos will be featured on the The New York Times website and YouTube homepage on September 11 this year.



Through telling and sharing stories, we can all hope to make sense of an event that, for many of us, was one of the defining moments of our lives. Thank you for sharing yours.



Olivia Ma, YouTube News & Politics Manager, recently watched “Portraits Redrawn: Alissa Torres”

JasonMundayMusic is August’s On The Rise Star

Congratulations to JasonMundayMusic, who won August’s On The Rise poll after receiving the most votes from the YouTube community. Thanks to your support, Jason Munday (and his friends) will be featured on the YouTube homepage all day today.

As the self-proclaimed “nerdiest YouTube musician,” Jason’s repertoire includes songwriting, singing, producing, and sound engineering. His long history of musical projects on YouTube include hit YouTube bands Ministry of Magic and The Oceanic Six, whose songs were inspired by pop culture. Jason credits Ministry of Magic (a collaborative project with YouTube stars Luke Conard and Ryan Seiler) with opening the trio up to the potential of a YouTube music career with hits such as “Don’t Leave,” “On The Other Side,” and “This Town.” The band members have since chosen to pursue individual careers and Jason’s current solo project, Skyway Flyer, artfully combines the big arena sounds of the 80s with modern dance rock. Check out the video below for an overview of Jason’s work, past and present.



Here’s a word from Jason about his YouTube history, channels, and collaborations:

"I've been a YouTuber for several years, a musician for over a decade, and a nerd for as long as I can remember. Being a YouTube musician is now my full time job, and I'm proud to say that I've got to be one of the nerdiest! I started writing nerdy music with Luke Conard and Ryan Seiler over 4 years ago, and as Ministry of Magic, we were extremely fortunate with our online following and support. Thanks to our fans, I've been able to quit my full time job, move to Los Angeles, and pursue my dream of music and video making. I've since been able to focus so much more time and energy toward many different music projects and being out in LA amongst a vast ocean of music & film industry people, not to mention the growing YouTuber population, I've been able to network and make friends that are always looking to collaborate and even just help each other out. I always try to excel at whatever it is I'm focusing my efforts towards, and I find it fascinating to be able to look back at where I started and the place I've reached and simply look forward to where to future will take me. I'm inexpressibly grateful for all the good fortune I've had and as long as there are people enjoying what I do, I will continue to create it!”

If you’ve enjoyed monthly On The Rise blog series and want to see more rising YouTube partners, check out our On The Rise channel or look for our playlists on the browse page. Keep an eye out for next month’s blog post, as your channel may be the next one On The Rise!

Devon Storbeck, Account Manager, recently watched “Ready For Anything" (Live!) - Skyway Flyer.”

Watch Anderson Cooper’s exclusive YouTube Q&A

Earlier this week, we welcomed Anderson Cooper to our New York office for a lively question-and-answer session. As he prepares to launch his new daytime talk show on September 12, Anderson has made a big splash on YouTube, posting behind-the-scenes videos from his show, and answering viewer questions directly using our Moderator platform. In the one-hour session, the “Silver Fox” (as he’s affectionately known online) answered some of your top-voted questions submitted online.

He also talked about his “YouTube moment” last week on the Ridiculist (you have to see it to believe it), and told us what it’s like to be a (shy) celebrity in New York City. You can watch the full interview here:



Anderson’s visit was part of our @YouTube Talks series, which brings authors, musicians, innovators, and other thought leaders to YouTube for talks centered on their recent work. The goal is to capture the cultural zeitgeist of the day through interviews, presentations, and intimate studio sessions --- and give you access to these minds by opening up the sessions for viewer questions.

Stay tuned for more @YouTube Talks!

Steve Grove, Head of News and Politics, YouTube, recently watched "Anderson in Times Square."

YouTube Creator Playbook tips: the first 15 seconds

This is the first of a series of posts sharing tips from the YouTube Creator Playbook, a resource full of best practices and strategies that you can start using on your channel and videos right away.

Ever notice how many of your favorite shows start with a great two-minute scene followed by the opening credits, instead of the other way around? How often has a great movie trailer caught your attention and made you want to go see the movie right away on opening night? With so many entertainment choices, all types of creators know how important it is to capture the attention of audiences early on. This same idea applies to videos on YouTube, and here’s how you can use this creative technique to attract and keep your viewers watching.

Make compelling content first...

• Start off with something that will immediately grab attention, whether it’s what you say or a stunning visual
• Make it clear what your video is about early on, so viewers aren’t confused about what they’re watching
• Tease the rest of the video so the audience is intrigued to see where you take them.

...share your channel branding later.

• A flashy intro may look cool, but it’s not the star of the video - let them see you, or your great content, first
• Make your branding compelling by making it entertaining or unique to each video

The general concept of capturing the audience’s attention upfront applies to all types of content in different ways. Find what’s right for your channel. Check out these great examples:

Toby, on CuteWinFail, addresses the audience, makes a joke, and sets up the show all on the first 15 sec.



Want to keep your branding upfront but still use this strategy? The voiceover for College Humor’s Jake and Amir packaging changes with every episode.

Need more ideas? For how-to content, such as cooking or fashion tutorials, the first few seconds of a video is a great place to present a “sneak peek” of what the finished product of the tutorial will be. This lets the viewer know what amazing thing they’ll be capable of making if they watch your video.

FoodWishes’ cooking channel does a great job of this:



You can learn more about how to structure the first 15 seconds of your videos, and lots of other tips and strategies in the YouTube Creator Playbook. These suggestions were pulled together from YouTubers like you, and we’re eager to see how you’ll apply these tips in your own creative ways.

Ryan Nugent, Audience Development Strategist, recently watched “James Blake - Limit to Your Love.”

This week's Trends: earthquakes, hurricanes, and portals

Each weekday, we at YouTube Trends take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week:

• We highlighted lots of videos and reactions from the East Coast earthquake as well as some instances of the quake caught-on-camera.
  
  
• We saw how people were documenting preparations for Hurricane Irene.
  
  
• We catalogued 10 of the most-viewed Minecraft song parodies.
  
  
• We spotted some wild human pyramids in India.
  
  
• We tracked some rising searches this week, which included Aaliyah and some airshow tragedies.
  
  
• We shared video from a flash mob arrest.
  
  
• We received video from Libya as rebels arrived in Tripoli.
  
  
• We studied how Ken Block's new hit video was taking off.
  
  
• We discovered how some fans/filmakers brought the game Portal into real life.
  
  
• And ImprovEverywhere created another hit by asking people to "Say Something Nice."

Check back every day for the latest about what's trending on YouTube at: www.YouTube.com/Trends

Kevin Allocca, YouTube Trends Manager, recently watched "El Delorean de Volver al Futuro en Cabildo y Juramento."

YouTube Presents: Taylor Swift takes your questions

With her vocal talent and songwriting skills, Taylor Swift has won four Grammys, six CMT Music Awards, 13 Teen Choice Awards, the Academy of Country Music’s Entertainer of the Year award—and a tremendous following of loyal fans. Now, she’s taking questions from you on YouTube.



Starting today and until 12 p.m. PT on August 31, you can submit written or video queries on Taylor Swift’s channel, and vote on your favorites. She’ll answer the most popular ones as part of our YouTube Presents program.

Visit the YouTube blog for more info, and keep an eye on the YouTube homepage to see Taylor’s Q&A as soon as it’s uploaded.

Posted by Anna Richardson, Communications Manager

Today is a Fairytale: Taylor Swift takes your questions on YouTube

From "Tim McGraw" to "Sparks Fly," Taylor Swift has won over fans worldwide with her vocal talent and songwriting skills. In addition to a tremendous fan following, Swift has racked up four Grammys, six CMT Music Awards, thirteen Teen Choice Awards and even the Academy of Country Music’s Entertainer of the Year award, joning the likes of Loretta Lynn, Dolly Parton and The Dixie Chicks. And now she takes your questions on YouTube!

Ever wonder what it’s like to become a major pop star before you’re out of high school -- on the strength of your own songs? Whether you’re cheer captain or on the bleachers, Taylor wants to hear from you and she’s agreed to be fearless in answering!



Starting today, submit written or video queries on Taylor Swift’s channel, and she’ll answer the most popular ones as part of our YouTube Presents program. You have until noon on August 31 to submit your questions and vote on the ones you’d most like to see her answer.

YouTube Presents is an ongoing program dedicated to bringing you live performances and interviews with your favorite artists. Upcoming YouTube Presents events will include artist interviews (with questions provided by the YouTube community), intimate performances at the YouTube offices, and live streams of music festivals.

Stay tuned for more YouTube Presents sessions this fall -- and watch the homepage to see Taylor’s Q&A, which we’ll post as soon as it’s uploaded.

Anna Richardson, Communications Manager, recently watched "Our Song."

Another look under the hood of search

(Cross-posted on the Inside Search blog and the Public Policy blog)

Over the past few years, we’ve released a series of blog posts to share the methodology and process behind our search ranking, evaluation and algorithmic changes. Just last month, Ben Gomes, Matt Cutts and I participated in a Churchill Club event where we discussed how search works and where we believe it’s headed in the future.

Beyond our talk and various blog posts, we wanted to give people an even deeper look inside search, so we put together a short video that gives you a sense of the work that goes into the changes and improvements we make to Google almost every day. While an improvement to the algorithm may start with a creative idea, it always goes through a process of rigorous scientific testing. Simply put: if the data from our experiments doesn’t show that we’re helping users, we won’t launch the change.



In the world of search, we’re always striving to deliver the answers you’re looking for. After all, we know you have a choice of a search engine every time you open a browser. As the Internet becomes bigger, richer and more interactive it means that we have to work that much harder to ensure we’re unearthing and displaying the best results for you.

Posted by Amit Singhal, Google Fellow

Food for (green) thought

This is the second in a short series of posts and videos spotlighting our efforts to make Google greener. In this post, we give you a glimpse at our sustainable food programs. -Ed.

When it comes to eating sustainably, it’s about more than being organic, grass-fed or cage-free. Through our food program, we delight and support Googlers as well as uphold our company’s health and environmental values. And it’s a job we relish, because food is such a defining part of our unique culture. Our cafes and microkitchens help spark greater innovation and collaboration, allowing different teams to come together to share ideas, problem-solve or just get to know each other better over lunch or a mid-morning snack.

As part of Google’s Food Team, we serve roughly 50,000 healthy and delicious meals every day at nearly 100 cafes around the world—and strive to apply sustainable food principles to all the cafes we operate. We aim to source food that’s as local, seasonal and organic as possible. This helps us prevent artificial additives, pesticides and hormones from entering Google’s food supply—whether that means sourcing our eggs from cage-free chickens or using steroid- and antibiotic-free poultry. It’s fresher, and it tastes better!



Through Google’s Green Seafood Policy, we’ve established guidelines to help ensure that (whenever and wherever possible) we purchase species caught locally from independently managed fisheries that use environmentally responsible catch practices. At our Mountain View headquarters, where we benefit from our proximity to the ocean and local agriculture, we’ve been able to establish close relationships with several local, independent farmers and fishermen. We see firsthand how they raise and harvest their stock, and what sustainable catch methods they use. Much of our Mountain View produce (nearly half of which is organic) comes from farms in California, and our seafood comes from within 200 miles. Many of our campuses also have edible gardens that empower green-thumbed Googlers to grow herbs for their own cooking.

Because optimal eating habits extend beyond the walls of our offices, we’re committed to helping Googlers make the most informed choices possible as part of a healthy lifestyle. We want to not only become the healthiest workforce, but also make it easier for employees to take Google’s sustainable food values home to share with friends and family. Many of our offices in the U.S. offer Community Supported Agriculture (CSA) programs where Googlers can buy fresh, seasonal produce directly from local farms that’s delivered right to campus. In Mountain View, we also recently launched the Google Green Grocer program, where Googlers can order the same high-quality, sustainably sourced seafood, meat and eggs they already enjoy in our cafes, while supporting local community fisheries and farms.

We also pay very close attention to how we manage and reduce waste from our food program. Most employees use non-disposable dishware, and all of our grab-and-go containers are compostable. We have recycling and composting bins throughout many of our offices worldwide, and 20 percent of food waste from our cafes is recycled. In fact, organic food waste from our cafes in Europe, the Middle East and Africa is recycled to help produce bio-diesel or electricity. In some of our U.S. offices, any untouched, edible food is donated to local shelters, and the rest is put to use as compost.

Through our our cafes, microkitchens, edible gardens and community-supported food programs, we’re connecting Googlers to sustainable values on a daily basis. The more we care about what happens to the food on our plates and where it comes from, the more it can improve our health, our local economies and the environment.

Posted by Scott Giambastiani, Executive Chef

Doing more with the +1 button, more than 4 billion times a day

In June we launched the +1 button for websites, making it easier to recommend content across the web. In July, the +1 button crossed 2 billion daily views, and we also made it a lot faster. Today the +1 button appears on more than a million sites, with over 4 billion daily views, and we're extremely excited about this momentum.

It's just the beginning, however, and today we're launching two more features that make +1 buttons more useful for users and publishers alike.

Sharing with your circles on Google+
Clicking the +1 button is a great way to highlight content for others when they search on Google. But sometimes you want to start a conversation right away—at least with certain groups of friends. So beginning today, we're making it easy for Google+ users to share webpages with their circles, directly from the +1 button. Just +1 a page as usual and look for the new "Share on Google+" option. From there you can comment, choose a circle and share.

The new +1 button on Rotten Tomatoes

+Snippets
When you share content from the +1 button, you’ll notice that we automatically include a link, an image and a description in the sharebox. We call these "+snippets," and they're a great way to jumpstart conversations with the people you care about.

Of course: publishers can benefit from +snippets as well. With just a few changes to their webpages, publishers can actually customize their +snippets and encourage more sharing of their content on Google+. More details are available on the Google Webmaster blog.



We're rolling out sharing and +snippets globally over the next week, but if you’d like to try the new +1 button now, you can join our Google+ Platform Preview. Once you're part of the Preview, just visit a site with the +1 button (like Rotten Tomatoes) and +1 the page. Thanks for all of your feedback so far, and stay tuned for more features in the weeks and months ahead!

Posted by Vic Gundotra, Senior Vice President of Engineering

Panoramio Groups: Join a photo community to match your interests

(Cross-posted from the Lat Long Blog)

I'm from Barcelona, and once a year I go to Costa Brava on the Mediterranean with my friends to enjoy good food and nice weather. I always carry my camera with me to capture the beach when the light is just right, take photos of my favorite meals or document my latest hike. When I get home, I upload my photos to Panoramio and position them on the map. Pictures uploaded to Panoramio can be featured in the “Photos” layer of Google Earth and Google Maps, which means that I can share my travel experiences with others and, in return, explore places around the world through the eyes of other photographers.

Starting today, you can share your passions through photographs more collaboratively with Panoramio Groups. This new feature lets you create a sub-community within Panoramio around a topic you’re passionate about, so you can easily engage with like-minded photographers and hobbyists.

Panoramio is an online community of people that share and explore photos of the world.

For example, in my trips around the world, I always take the time to enjoy the local cuisine, like Costa Brava’s arròs negre. So I created a group called “Food,” to give others a "taste" of that region and get a glimpse of what fellow foodies are feasting on. My fellow group members—and by all means I hope you’ll become one of them!—can add their own photos, browse others' and get culinary and travel inspiration.

Panoramio Groups allow members to share photos and start discussions on a given topic.

To share your own interests and passions through photos, hop over to Panoramio and create your own group or join an existing one from the Groups Directory. You can show off your photos of your favorite restaurant, the most beautiful sunset you’ve seen, the latest lighthouse you’ve visited, or the cutest dog from each continent. Whatever it is, try starting a discussion about your favorite topics and share what matters to you with others.

Visit www.panoramio.com/groups to get started. We hope you enjoy this new addition to Panoramio—let us know what you think in the Panoramio Forum!

Posted by Gerard Sanz, Panoramio Community Manager

Music Tuesday: Catching our breath with Zee Avi, Tom Waits and The Decemberists

Whew. Did you catch all that? We’re still trying to recover from five intense days of music mania. That’s right, we relaunched youtube.com/music last Thursday, and throughout the weekend you saw our logo redesigned and a bundle of playlists from folks you might have heard of: Lady Gaga. David Guetta. The Red Hot Chili Peppers. Eminem and Royce Da 5’9. And we had folks like SPIN Magazine, XLR8R and The Needle Drop clueing us in about what music we don’t know about, but should.



In the coming weeks, keep returning to youtube.com/music to discover more new videos, live performances and eye-opening playlists. Not only will our first batch of curators be returning with new features to share, we’ll be adding even more regular features from influential blogs, magazines, video bloggers and others. Keep coming back; we promise you’ll dig it.



Zee Avi curates the YouTube homepage

After featuring a bevy of celebrities over the past week, it’s fitting to come back to a celebrity YouTube helped foster. When Zee Avi posted her first video on YouTube, she had no idea it would make her a star; she just wanted to share a performance with a friend. One album and oodles of views later, she’s back with her second album, ghostbird. Today she shares an extremely lovely acoustic performance of several songs from the new album with us (we’re tripping over the first song, “Anchor,” which she filmed on a rooftop). She also shares some videos that put her in a state of self-described enchantment.







The Decemberists “Calamity Song”

The song is off their most recent album; the video was inspired by a scene in David Foster Wallace’s door-stop of a novel Infinite Jest. It feels to us like a metaphor for bad international decision-making, set on a tennis court with kids playing world leaders. What do you think?







Tom Waits “Bad As Me” Private Listening Party

How do you keep albums private in the digital age? How do you build excitement and mystery in an age devoted to breaking it down? Tom Waits, as always, shows us how.







Sarah Bardeen, Music Community Manager, recently watched “Beirut - O Leaozinho.”

An accessibility survey for blind users

These days, we rely on the Internet to keep us informed and in touch, yet our experience of the web is filtered through the tools we use to access it. The devices and technologies we choose, and our decisions about when we upgrade those tools, can affect how we interact with the web and with whom we are able to communicate.



In July, I attended the annual conference held by the American Council of the Blind (ACB). I was struck by something I heard from people there: their experience using the web was very different from mine not because they were blind, but because the technology and web tools available to them were unlike the ones available to me, as a sighted person. While the Internet provides many benefits to modern society, it has also created a unique set of challenges for blind and low-vision users who rely on assistive technologies to use the web. We’re committed to making Google’s products more accessible, and we believe the best way to understand the accessibility needs of our users is to listen to them.



This week, we’re announcing a survey that will help us better understand computer usage and assistive technology patterns in the blind community. Over the past three months, we’ve worked closely with the ACB to develop a survey that would give us a greater understanding of how people choose and learn about the assistive technologies they use. This survey will help us design products and tools that interact more effectively with assistive technologies currently available to the blind community, as well as improve our ability to educate users about new features in our own assistive technologies, such as ChromeVox and TalkBack.



The survey will be available through mid-September on the ACB's website and by phone. We encourage anyone with a visual impairment who relies on assistive technologies to participate; your input will help us offer products that can better suit your needs. For details, visit www.acb.org/googlesurvey.



Posted by Naomi Black, Accessibility Engineering Team

This week's Trends: extreme sports, waterspouts, rare snow

Each weekday, we at YouTube Trends take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week:

• We watched New Zealanders enjoyed their "once-in-a-lifetime" snow storm.
  
  
• We dug into one of the more unique ways that people use YouTube to learn.
  
  
• We posted the first in our series exploring different types of YouTube "one-man-bands."
  
  
• We saw some on-the-beach footage from a waterspout in North Carolina.
  
  
• We learned that we've been peeling bananas wrong all these years.
  
  
• We enjoyed how one hostel employee's low-budget commercial went viral.
  
  
• We viewed some very talented dogs.
  
  
• And very popular driver Ken Block released an epic new stunt video with DC Shoes that quickly drew millions of views:

Check back every day for the latest about what's trending on YouTube at: www.YouTube.com/Trends

Kevin Allocca, YouTube Trends Manager, recently watched "Teenage Mutant Ninja Turtles Blu-ray Rant."

My BOLDest summer yet: A recap from the frontlines of a Google internship

Lie down and remember that dream you had about something that seemed impossible—now imagine waking up and looking around to realize you were never sleeping. From strawberry funnel cakes to five-story cruise ships and hangouts with Larry Page, my summer of Building Opportunities in Leadership and Development (BOLD)—a Google summer internship program—never looked, tasted or sailed so well. Every day this summer I’ve jumped out of bed and into my real-life dream, working on products that I believe will change the world and contributing to a melting pot of proactive teamwork.

BOLD, one of Google’s student and diversity initiatives, brought 100+ undergraduates from all over the U.S. to Google in 2011. The program began in 2008 as a way to expose historically underrepresented students to the technology field. Whether it be sharing tofu with co-founder Sergey Brin or rubbing elbows with some of the world’s brightest minds at the Google Science Fair, Google interns worldwide have collected a plethora of unforgettable moments.

Being an intern here is much more than making coffee and photocopies. As one of Google’s largest sources of full-time hires, internship programs contribute to the company’s diversity, culture and future. Sure, I’ve made a few coffees during my internship—caramel mocha cappuccinos to be exact, from the espresso machine in the microkitchen. But my summer at the Googleplex was a packed, 11-week adventure within the Global Communications & Public Affairs apps and enterprise team. My projects ranged from working with my manager on the Google+ Project launch to staffing press at the inaugural Google Science Fair. Other BOLDers worked on major products like Android and YouTube, and even launched newbies, like Games in Google+. We attended weekly workshops, talks about technology and skill-building seminars led by company leaders like director of online sales and operations Stacy Brown-Philpot and chief legal officer David Drummond.

I was even able to scratch my creative itch for event coordinating and community service. On my second day at Google, I painted hallways alongside my team for a community GoogleServe project at middle school in San Francisco. Soon after, I coordinated a weekly intern discussion series with a few amazing mentors from the Black Googlers Network.

To share a few other perspectives beyond my own, I caught up with Brandon Jackson and Eoin Hayes from the BOLD and Online Media Associate Program (OMAP) bunch. I asked them to share a few of their experiences this summer:

• Brandon, a two-time BOLD participant and rising senior at Stanford, worked with the technology human relations team, focusing on transitioning new Googlers to the company. He told me: “BOLD represents family. The program coordinators find some of the brightest, most intellectually curious and warm hearted students in the world. Coupled with inspiring mentors and an incredible university programs team, BOLD is a community that never stops looking out for each other.”
• Eoin, a master’s student at London Business School who worked with the OMAP AdSense team in Dublin, said he not only gained deep product knowledge during his internship, but also leadership and management skills. A highlight was his visit to Google’s headquarters with four other international interns.

Eoin with other European and U.S. interns at a Googleplex TGIF

Although my internship officially ends today, my professional development is just beginning. I have a new perspective on life and career options after college, like having had a refreshing sip of “Googlemonade” in the Sahara of post-college stress. As a senior this year, I’ll be serving as UC Merced’s first Google Student Ambassador and I can’t wait to connect my college to all of Google’s collaborative learning resources and leadership opportunities.

Me (with the purple pants) & fellow BOLDers on the 80s-themed intern boat cruise around the San Francisco Bay

This summer was an unforgettable cruise and I will never forget those who set sail with me. If you’re interested in student opportunities at Google, visit the Student blog.

Posted by Shavone Charles, BOLD intern

(More) Historically Black Colleges and Universities go Google

Across the United States, Historically Black Colleges and Universities (HBCUs) provide educational homes for hundreds of thousands of African-American students. Small and community-focused, usually with fewer than 5,000 students, privately or publicly funded, and far-reaching in curriculum and tradition, these communities share a proud history of addressing educational equality and preparing many of the nation’s minority students for whatever life opportunities they seek.

Last week, at our annual HBCU Faculty Summit in our New York City office, we had the chance to host more than 50 professors and administrators from 16 HBCUs across the country. The 2011 summit had three themes: infrastructure, curriculum and partnership. We were pleased to lead thoughtful conversations around these themes and discuss the benefits Google Apps can bring to a campus. The summit also provided a unique opportunity for representatives from different HBCUs to come together and learn from one another. Click here to view photos from the Faculty Summit.

On the first day of the summit, nine HBCUs announced their decision to switch to Google Apps for Education. These schools included:

• Alcorn State University
• Bethune Cookman College
• Jarvis Christian College
• Morgan State University
• Morris Brown College
• North Carolina A&T State University
• Philander Smith College
• Saint Paul College
• Wilberforce University

These schools joined another 13 HBCUs already using Google Apps, meaning that more than 100,000 HBCU students and faculty will have access to Google’s collaboration tools in the 2011-2012 school year.

Like all universities, HBCUs rely on technology like Apps to facilitate communication, collaboration and connectedness among their students, staff and alumni. To learn more about HBCUs turning to Google Apps to transform campus technology while cutting costs, read this white paper and today’s Enterprise Blog post about North Carolina A&T going Google. If you’re an administrator or ambassador at an HBCU and would like to go Google, visit the Google Apps for Education website and click on “Get Apps today.”

Posted by LaFawn Bailey, Global Diversity & Inclusion Specialist

Get your boat shoes, because America’s Cup is live streaming on YouTube

Through its 160 years of competition, the America's Cup has helped develop the sport of Cup racing and even brought attention to taking better care of our oceans.

Now, you'll have an opportunity to experience the sport in a whole new way as this year's America's Cup World Series is being live streamed on YouTube at the America's Cup channel. With on board cameras and microphones in HD quality, you can see and hear the crews live as they attempt difficult maneuvers and battle for nautical supremacy.



If you miss any of the live action, you can also see recorded footage of the day’s action on the America’s Cup YouTube channel.

We invite you to get on board and see sailing in a way you've never seen it before, on the wide open seas of YouTube.

Seth Frank, YouTube Strategic Partner Development Manager, recently watched “Flying on the Water"

YouTube.com/music is your ever-changing guide to music

YouTube has videos across the entire spectrum of music, from current pop hits to classic tracks to obscure but wonderful sounds. But how do you find that next piece of musical gold? To help with this task we’re re-launching our YouTube Music page with a host of new features to help guide you on your audio-visual quest, and several guest curators to help out as well.

On YouTube.com/music you can now find:

• recommended videos and artists based on the music videos you’re watching


• local concert listings in your area paired with artist videos


• the YouTube Top 100 - your invaluable source to the most popular music based on what the community is viewing

To help you get more into music on YouTube we’ve also partnered with music experts and tastemakers to provide you with daily playlists and picks. In the coming weeks you’ll be able to check out curations from SPIN, Vice, XLR8R and more. Some of YouTube’s music vloggers will also find a new home on the page, like the “Internet’s busiest music nerd,” Anthony Fantano of The Needle Drop.

Finally, you may have noticed the electric guitar adorning the YouTube logo today. It’s there today to celebrate the Red Hot Chili Peppers’ Guide to Rock, who have the first hand-picked playlist on the new music page. Over the next five days some of your favorite music stars will be sharing a personal guide to their genre, including David Guetta’s Guide to Electronica on Friday, Lady Gaga’s Guide to Pop on Saturday and Eminem & Royce Da 5’9”’s Guide to Hiphop on Monday. Look out for a new music-based YouTube logo each day, and clicking on it will bring you straight to the music page.

Tim Partridge, Music Marketing Manager recently watched “Check out the new youtube.com/music.”

Rain or shine, see the weather in Google Maps

(Cross-posted on the LatLong blog)

Whether you’re organizing a trip overseas or a picnic at a local park, knowing the weather forecast is a crucial part of the planning process. Today, we’re adding a weather layer on Google Maps that displays current temps and conditions around the globe, and will hopefully make travel and activity planning easier.



To add the weather layer, hover over the widget in the upper right corner of Google Maps and select the weather layer from the list of options. When zoomed out, you’ll see a map with current weather conditions from weather.com for various locations, with icons to denote sun, clouds, rain and so on. You can also see cloud coverage, thanks to our partners at the U.S. Naval Research Lab. And, if you look closely, you can also tell if it’s day or night around the world by sun and moon icons.

Enabling the weather layer also gives you an instant weather report for friends and family living around the world. For example, it looks like my family in London isn’t experiencing the best summer weather right now:

Weather near London, UK

Clicking on the weather icon for a particular city will open an info window with detailed data like current humidity and wind conditions, as well as a forecast for the next four days. Below is the upcoming forecast for my location in wintertime Sydney, which seems to have the similar weather as London!

Weather near Sydney, Australia in satellite view

Changing the units of wind speed (Mph/KMph/Mps) and temperature (F/C), and enabling or disabling the clouds (when you’re zoomed out), can also be done from the left-hand panel.

Weather left hand panel

Get started now and check out the weather layer here.

Posted by Jonah Jones, User Experience Designer

Magnifier: Taking a closer look at great music

Three months ago at Google I/O we launched Music Beta, a service that lets you upload your personal music collection to the cloud and listen to it on the web or your Android phone or tablet. Since the beginning, our goal has been to help you fall in love with your music all over again, and now we’re taking that idea one step further.



Today we introduced Magnifier, a new music discovery site that will keep your collection growing. Magnifier will feature great music and the people who make it, including videos of live performances, interviews with artists, explorations of different musical genres and free songs that you can add to your Music Beta collection.



The featured artist on Magnifier this week is Grammy-nominated indie rock band My Morning Jacket. We’re giving away two of their tracks to Music Beta users, one of which is an exclusive to Magnifier: a live performance of “The Day is Coming.” To get these free tracks and hundreds of other songs in our Free Song Archive, you need a Music Beta by Google account (if you don’t have an account, request an invitation). Head over to Magnifier, find the songs you want, click on the “Add free music” buttons and the tracks will be instantly added to your library in Music Beta.

Stop by Magnifier regularly to get the free Song of the Day and reignite your passion for music.



Posted by Paul Joyce, Product Manager for Music Beta

Creating new opportunities for publishers and songwriters

YouTube has become a thriving music ecosystem and a place for established and emerging singers and songwriters to find an audience. Today, we’re happy to announce an agreement with two leading U.S representatives of music publishers -- the National Music Publishers Association (NMPA) and its subsidiary Harry Fox Agency (HFA) -- that will help more music publishers, and the songwriters they represent, make more money from use of their compositions in YouTube videos uploaded by fans.

We already have deals in place with a number of music publishers in the U.S. and around the world, and today’s deal offers more choice for rights holders in how they manage use of their songs. Going forward, the 46,000 music publishers already affiliated with HFA will be able to license the musical compositions they represent for use by the YouTube community. When these publishers allow YouTube to run ads alongside user generated videos that incorporate their compositions, the publishers, and the songwriters they represent, can make money. We’ll also be working with HFA to invite other publishers to sign up, even if they’re not affiliated with HFA.

Our Content ID system allows us to identify the works of these songwriters whether the compositions appear in an original sound recording or in a cover version, using information provided to us by the publishers. This means that more songwriters will be able to share in more of the revenue that the YouTube community’s creativity yields. It’s simple for publishers to opt in to this licensing opportunity, and advances in our technology help publishers to find even more performances of their songs, providing the opportunity for more revenue. Content ID is used today by 2000+ partners including every major US music publisher, record label, network broadcaster, and movie studio.

While this deal is only with the publishers, it will also benefit recording artists and record labels. It’s been YouTube’s policy to run ads alongside videos with commercial music only when the copyright holders for both the sound recording and the composition have authorized YouTube to do so. We’ve long had agreements with all four major record labels as well as dozens of independent labels, and now that we are broadening our coverage with more publishers, we’ll be able to create more revenue streams for all of them.

With today’s deal and advances in Content ID technology, we’re continuing our recognition of songwriters for their artistic contribution by supporting them with an additional revenue stream to help their future creative pursuits.

Elizabeth Moody, Head of Strategic Partner Development for music, recently watched "The Joy Formidable - Whirring live at Lollapalooza, August 7th, 2011."

Street View goes to the Amazon

With Google Street View, you can do amazing things such as hike around Stonehenge or even ski down Whistler’s slopes—all without leaving home. Soon, you’ll be able to float down the Amazon and Rio Negro Rivers of northwest Brazil and experience some of the most remote and biodiverse areas in the world.
A few members of our Brazil and U.S. Street View and Google Earth Outreach teams are currently in the Amazon rainforest using our Street View technology to capture images of the river, surrounding forests and adjacent river communities. In partnership with the Amazonas Sustainable Foundation (FAS), the local non-profit conservation organization that invited us to the area, we’re training some of FAS’s representatives on the imagery collection process and leaving some of our equipment behind for them to continue the work. By teaching locals how to operate these tools, they can continue sharing their points of view, culture and ways of life with audiences across the globe.

We’ll pedal the Street View trike along the narrow dirt paths of the Amazon villages and maneuver it up close to where civilization meets the rainforest. We’ll also mount it onto a boat to take photographs as the boat floats down the river. The tripod—which is the same system we use to capture imagery of business interiors—will also be used to give you a sense of what it’s like to live and work in places such as an Amazonian community center and school.

Image of the Tumbira community in the Rio Negro Sustainable Development Reserve

In this first phase of the project, the Google and FAS teams will visit and capture imagery from a 50km section of the Rio Negro River, extending from the Tumbira community near Manaus—the capital of the state of Amazonas—to the Terra Preta community. We’ll then process the imagery of the river and the communities as usual, stitching the still photos into 360-degree panoramics.

Image of the Tumbira Community

For many outdoor enthusiasts, travelers and environmentalists, this creates an opportunity to experience the wonders of the Amazon, which will be accessible in a way they’d previously only dreamed about. We’re honored to work with FAS on this project to bring the Amazon online for those who can’t visit in person, and help our partners share with the world the unique stories of its inhabitants and the beauty of this place they call home.


View Larger Map


Click the above album for more photos of our team's work in the Amazon, and the communities with which they're working.

Update 8/18/11: We've added a photo album to this post.

Posted by Karin Tuxen-Bettman, Google Earth Outreach, and Karina Andrade, Google Street View

Building a healthier, greener Google

(Cross-posted on the Green blog)

This is the first in a short series of posts and videos spotlighting our efforts to make Google greener. In this post, we give you a glimpse at our green buildings. -Ed.

When it comes to greening our office buildings, we apply the same focus that we use for any of our products: put the user first. We want to create the healthiest work environments possible where Googlers can thrive and innovate. From concept through design, construction and operations, we create buildings that function like living and breathing systems by optimizing access to nature, clean air and daylight.



Since I arrived at Google in 2006, I’ve been part of a team working to create life-sustaining buildings that support the health and productivity of Googlers. We avoid materials that contain volatile organic compounds (VOCs) and other known toxins that may harm human health, so Googlers don’t have to worry about the air they’re breathing or the toxicity of the furniture, carpet or other materials in their workspaces. We also use dual stage air filtration systems to eliminate particulates and remaining VOCs, which further improves indoor air quality.

Since building materials don’t have ingredient labels, we’re pushing the industry to adopt product transparency practices that will lead to real market transformation. In North America, we purchase materials free of the Living Building Challenge Red List Materials and EPA Chemicals of Concern, and through the Pharos Project we ask our suppliers to meet strict transparency requirements.

We also strive to shrink our environmental footprint by investing in the most efficient heating, cooling and lighting systems. Throughout many of our offices, we’ve performed energy and water audits and implemented conservation measures to develop best practices that are applied to our offices worldwide. To the extent possible, we seek out renewable sources for the energy that we do use. One of the earliest projects I worked on at Google involved installing the first solar panels on campus back in 2007. They have the capacity to produce 1.6 megawatts of clean, renewable electricity for us, which supplies about 30 percent of our peak energy use on the buildings they cover.

With a little healthy competition, we’ve gotten Google’s offices around the world involved in greening our operations. Our internal Sustainable Pursuit program allows teams to earn points based on their office’s green performance—whether it’s through green cleaning programs, water efficiency or innovative waste management strategies. We use Google Apps to help us track progress toward our goals—which meet or exceed the U.S. Green Building Council’s LEED standards—and share what we’ve learned among our global facilities teams.

We’re proud of our latest LEED Platinum achievement for the interior renovation of an office building at the Googleplex. While we have other LEED Platinum buildings in our portfolio, it’s a first for our headquarters and a first for the City of Mountain View. The interior renovation was designed by Boora Architects and built by XL Construction, using healthy building materials and practices. In fact, we now have more than 4.5 million square feet of building space around the world on deck to earn LEED Certification.

Looking ahead, our team will have many more opportunities to redefine how we green our buildings and workspaces. It’s a win for Googlers, our business and the environment.

Posted by Anthony Ravitz, Green Team Lead, Real Estate & Workplace Services

Sailing ships with the Sydney Opera House

YouTube and the Sydney Opera House developed a relationship during the YouTube Symphony Orchestra from our shared love of music, and we continue to look at ways to bring new music experiences to you. Victoria Doidge, Director of Marketing and Communications at the Sydney Opera House, is our guest blogger today to discuss their recent project.


Last year we set out to create a piece of content that would celebrate Sydney Opera House’s place in the global cultural community—one of the busiest performing arts centre in the world with 8.2 million visitors a year. Even from the inception of The House, master architect Jorn Utzon was committed to pushing boundaries, and as an example they had to invent a new crane to build his model.

So to create something in The House’s name, we sought to democratize the artists and the spirit of The House to as broad an audience as possible. This notion of accessibility and democratizing the content, like our partnership with Google on the YouTube Symphony Orchestra 2011, was critical to how we would measure success and why we chose to release the clip on YouTube.

We started with a song, Nick Cave’s The Ship Song, considered by many to be one of Australia’s truly great ballads. When we approached artists to volunteer to perform, we found hundreds who were excited to join: Neil Finn, Paul Kelly, Angus and Julia Stone, Martha Wainwright and Daniel Johns, to name a few. To bring it all together, we had these artists perform and accompanied by a full orchestra and opera choir.

For the final result director Paul Goldman created a voyeuristic journey through the venues, rehearsal rooms and back stages of the House. Paul has a unique skill for capturing the personal nuances of the many artists in this clip, and Elliot Wheeler complemented the video with a powerful soundtrack.



We’ve heard positive feedback from Australians at home and all over the world, telling us that it’s brought out pride and even tears. We’re thankful to be able to share this with you, and think our beloved Utzon would be pleased.

Victoria Doidge, Director of Marketing and Communications at the Sydney Opera House, recently watched “The Ship Song Project - Making Of.”

Music Tuesday: Jeff Bridges and other actors-turned-musicians

We’ve been a little obsessed with the intersection between film and music on youtube.com/music this week -- we kicked off Monday with a playlist of music videos by the acclaimed director Spike Jonze, who just directed Kanye West and Jay-Z’s easy, playful video for “Otis” and is also known for his work on the big screen, most recently for Where The Wild Things Are. And then there’s Jeff Bridges...



The Big Lebowski...Sings

Actors can convince us of a lot of things, but historically speaking, it’s pretty hard to make us believe they’re actually musicians. (Remember William Shatner’s “music” career?) But after his portrayal of a washed-up country singer in Crazy Heart, Jeff Bridges got inspired to go back to a recording studio -- which he built on his own land -- and start writing songs again. With the expert support of producer T Bone Burnett, Bridges is proving himself to be more than an actor playing a part. His first single from his new album is catchy, smart and -- best of all -- convincing. Today we feature the man better known as “the dude” sharing a little bit about the music that has influenced and inspired him.







Actors: Wannabe Musicians?

In the spirit of Jeff Bridges getting his songwriting on, we thought we’d look at the track record of other actors who tried their hand at the music biz. You might be surprised by how many there are: from Keanu Reeves and Ryan Gosling to Minnie Driver and Zooey Deschanel, a lot of thespians have tried to cross the divide -- with mixed results. Wondering who soars and who falls flat? Only one way to find out: watch!







Fool’s Gold: Wild Window

Back in 2009, the L.A. band Fool’s Gold convinced reluctant indie rockers that they actually could enjoy music that wasn’t in English -- in part because the unholy mongrelism of the band's debut album was just too compelling to ignore. (Perhaps that was due to the incongruousness of a singer crooning in Hebrew over guitar licks that came straight of the Sahara.) The focus has changed on their follow-up Leave No Trace -- vocalist Luke Top sings primarily in English and the once-sprawling collective has become a tight five-piece. But if this charming video is any indication, change is a good thing.







Sarah Bardeen, Music Community Manager, recently watched “Feist - How Come You Never Go There.”

The evolution of sitelinks: expanded and improved

(Cross-posted on the Inside Search blog)

When you’re searching, you often have a specific task in mind, like figuring out which exhibits are showing at a nearby museum. Despite this narrow goal, people often start with a broad query, like [metropolitan museum of art], with no mention of exhibits. For these searches, the first result may include a list of links to specific sections of the site, which are called “sitelinks.” Today, we’re launching several improvements to sitelinks, including the way they look and are organized in search results.

Sitelinks before today’s changes

Sitelinks have been around for a while, but when we first launched them years ago, they were much more limited—a single row of just four links:

It turns out that sitelinks are quite useful because they can help predict which sections of the site you want to visit. Even if you didn’t specify your task in the query, sitelinks help you quickly navigate to the most relevant part of the site, which is particularly handy for large and complex websites. Sitelinks can also give you a good overview of a website's content, and let webmasters expose areas of the site that visitors may not know about.



As it became clear how valuable sitelinks were, we continued to improve their appearance and quality. We rearranged them into a column of links to make them easier to read. We doubled the number of links, creating direct access to more of the site. We started showing sitelinks for more results and we continuously made improvements to the algorithms that generate and rank the links. With each of these changes, people used sitelinks more and more.

That brings us to today’s launch. Sitelinks will now be full-size links with a URL and one line of snippet text—similar to regular results—making it even easier to find the section of the site you want. We’re also increasing the maximum number of sitelinks per query from eight to 12.

Improved sitelinks with URLs and snippet text

In addition, we’re making a significant improvement to our algorithms by combining sitelink ranking with regular result ranking to yield a higher-quality list of links. This reduces link duplication and creates a better organized search results page. Now, all results from the top-ranked site will be nested within the first result as sitelinks, and all results from other sites will appear below them. The number of sitelinks will also vary based on your query—for example, [museum of art nyc] shows more sitelinks than [the met] because we’re more certain you want results from www.metmuseum.org.



These changes will be rolling out globally over the next few days in all supported languages to anyone using a modern browser, such as Chrome, Firefox or IE 7 and above. We hope these changes make it easier and faster for you to reach the information you need.



Posted by Daniel Rocha, Software Engineer, Sitelinks Team